I Let Down My Red Velvet Rope!
I have a little, painful confession to make! Despite all the endless hours of valuable coaching about maintaining a red-velvet rope from Michael Port (author of "Book Yourself Solid"), I ignored my intuition and frequent advice I give my own clients and made the "well this one can't hurt" justification in taking on a client who was not in my red velvet rope client base. Ouch!!! Can you relate to this? An "opportunity" comes along to service a client for what appears to be a lucrative sum of money and then here's the BUT -, but the opportunity costs sanity, energy ...
Are you “dead set” on your target market?
[caption id="attachment_74" align="alignleft" width="300" caption="via Desiree Scales http://post.ly/ewGK"][/caption]When Desiree Scales posted this photo the other day it stopped me dead in my tracks and I knew I had to share this on my blog! Universal Casket - In passing one may guess their target market is anyone that plans on being buried in a casket. However, I would bet that their marketing plan has a very specific consumer who is in a specific age, sex, psychographic and economic group. Does the description of your target market go something like this..."Women or Men between 20-55" or worse yet ...
Excuse Me, Your Boobs Are In My Fear Zone
Not quite a business topic you would think...but indeed in the world of social media the last couple days I've noticed a trending topic...boobs! Why is that significant? Well, because of the fact that in the world of marketing, in order to create buzz it is necessary to appeal to an emotion (e.g. Anger, Fear, Happiness, etc). This week the "FEAR" of boobs has it! First, ABC and FOX cited the Lane Bryant bra ad for their line Cacique (see embedded YouTube Link) for being too salacious because they apparently believe that the world can't handle a cup size advertised on ...
10 Billionaire Observations
Did you hear? The World's 2010 Billionaire List is out. Considering they are human just like the rest of us I don't consider them to be any more special than anyone else - they simply have a sh*tload more money and a certain way of facing money. Here are a few excerpts that I found interesting in reading about them: Amancio Ortega: "Railway worker's son started as a gofer in a shirt store." Larry Ellison: "Studied physics at U. of Chicago; didn't graduate." Li-Ka Shing: "Humble origins: quit school at age 15 to support his family; made plastic flowers that he exported to U.S. in ...
Finding the Inspiration Within
Wow - the blog date stamp says it all - this year hasn't gone exactly according to my "master plan". With motherhood underway, I have found new clarity in who I am and what I am creating in the world. I have found limits to old, unhealthy behaviors such as skipping meals, lack of sleep, and being "too busy" which I previously prided myself on as being part of the fabric of being an entrepreneur. The pressure of pregnancy on my "I can do it all" attitude has been an incredible distilling factor. AND I have to also give due credit ...
Social Over-Stimulation?
Do you know that today it takes the average adult 47 times to see something before they SEE it? I don't have the exact source of that data, but it came from a speaker at "World's Greatest Marketing Seminar" a couple years ago. To me that seems a bit "over-stimulated" - that we see so many images and messages that our ability to truly see what is before us is being foiled. I work with people on the use of social media and other web-based technologies, but as a student of human sociology I'm very troubled by the over-stimulus that is ...
Prescription for Happiness – Dr. Elizabeth Lombardo
[caption id="attachment_34" align="alignleft" width="235" caption="Dr. Elizabeth Lombardo"][/caption] There is no cosmetic for beauty like happiness. ~Lady Blessington Today I want to introduce you to another of the radiant, positive people in my circle. Elizabeth Lombardo, PhD, MS, PT is a clinical psychologist, physical therapist and author of “A Happy You: Your Ultimate Prescription for Happiness” who helps people around the world have less stress and more happiness, regardless of what is going on in life. I am so grateful to have within my circle of friends and business associates so many people who are committed to raising the vibration of positive consciousness. People ...
Mompreneur in the Making
I started out the new year with grand ambitions of multiple weekly posts, video and much more and then I discovered very early in the month that I am in the midst of becoming a mommy! I am beginning to learn a new way of life that will continue to evolve for at least the next several years. For right now, in the 1st trimester of my pregnancy, I have had to set aside virtually all non-essential business decisions and focus on retaining enough energy to honor my agreements with my clients and still maintain my well-being. In the past, I ...
Launching Into a New Year – Angela Stalcup
[caption id="attachment_16" align="alignleft" width="168" caption="Angela Stalcup"][/caption] This is the first of the regular weekly post you will read about one of the passionate business owners I am blessed to know. A year ago, I attended a Ladies Who Launch meeting and participated in their Vision Story exercise which was an awesome way to start the year. Angela Stalcup is the Atlanta Market Director for Ladies Who Launch, a support community for entrepreneurial women, as well as Curvy Empowerment Officer at her blog “The Curvy Life” www.curvylife.com. I have a great deal of respect for Angela because she is truly authentic and ...
The Refresh Button
Sometimes in life you have to hit "refresh" - strip things back to the basics and start over. It is easier at times to do things that way than to build on top of old plans. That would be the story of my blog site right about now. :) Welcome to MeghaSuccess - my blog focused on inspired entrepreneurship and a place of community for my network of fellow business owners. It has taken me a year to get to starting my own blog and beginning on January 4, 2010 it will become a regular part of ...
Spotlight
I Let Down My Red Velvet Rope!
I have a little, painful confession to make! Despite all the endless hours of valuable coaching about maintaining a red-velvet rope from Michael Port (author of “Book Yourself Solid”), I ignored my intuition and frequent advice I give my own clients and made the “well this one can’t hurt” justification in taking on a client who was not in my red velvet rope client base. ... [Read more]
Are you “dead set” on your target market?
via Desiree Scales http://post.ly/ewGKWhen Desiree Scales posted this photo the other day it stopped me dead in my tracks and I knew I had to share this on my blog! Universal Casket – In passing one may guess their target market is anyone that plans on being buried in a casket. However, I would bet that their marketing plan has a very specific consumer who is in a specific age, sex, psychographic... [Read more]
Excuse Me, Your Boobs Are In My Fear Zone
Not quite a business topic you would think…but indeed in the world of social media the last couple days I’ve noticed a trending topic…boobs! Why is that significant? Well, because of the fact that in the world of marketing, in order to create buzz it is necessary to appeal to an emotion (e.g. Anger, Fear, Happiness, etc). This week the “FEAR” of boobs has it! First,... [Read more]
10 Billionaire Observations
Did you hear? The World’s 2010 Billionaire List is out. Considering they are human just like the rest of us I don’t consider them to be any more special than anyone else – they simply have a sh*tload more money and a certain way of facing money. Here are a few excerpts that I found interesting in reading about them: Amancio Ortega: “Railway worker’s son started... [Read more]
Finding the Inspiration Within
Wow – the blog date stamp says it all – this year hasn’t gone exactly according to my “master plan”. With motherhood underway, I have found new clarity in who I am and what I am creating in the world. I have found limits to old, unhealthy behaviors such as skipping meals, lack of sleep, and being “too busy” which I previously prided myself on as being... [Read more]